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Geiger of Austria and History of Women's Clothing Manufacturing

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The History of the Company

GEIGER’s story originates in Austria, a country where traditions are valued and where there is only the highest regard for handmade products. It is a story in which the splendor of the European sense of fashion and the appeal of country life blend to create a sophisticated collection of original designs. It begins with GEIGER fabric, a knitted and then felted wool – called “WALK” -  that is created in a process originally innovated by GEIGER. This process – GEIGER’s well kept trade secret – makes its product truly “the original”. Having specialized in manufacturing Walk innovations over the years, GEIGER has developed over 50 different varieties of Walk, which no other company can offer.Each new season a team of designers creates a unique selection of new styles by coordinating this GEIGER fabric with an exclusive array of the finest specialty yarns and fabrics in Europe, creating a rich interplay of texture, color and pattern. It is the intrinsic understanding of thoroughness and detail that sets GEIGER apart. The quality, the workmanship, the originality. The success of GEIGER’s collections is easily measured by the number of inferior imitations currently found on the market. However, they are and will remain simply that, imitations. 

Who Our Customers Are, an Introduction:

 

Selling in today’s retail environment has become much more difficult and demanding. Customers want to get their money’s worth, they expect quality goods, helpful knowledgeable sales people and they are more apt to shop around before they commit their dollars. Especially in nowadays fashion world where markets are flooded with a wide range of product at all price levels, consumers are given more choices than ever before. A freedom that can leave end-consumers feeling overwhelmed and confused.

 

Who is a GEIGER Customer? 

 

GEIGER is committed to partner with our retailers to offer a comprehensive product line suited to all facets of the modern woman. The GEIGER Collections combine international fashion and tradition to create designs of unmistakable uniqueness, appropriate for every lifestyle. At GEIGER we create a spectrum of wardrobe coordinates and accessories that adorn, not just clothe, the body. Our customer is a woman who wants something special, who is rediscovering her femininity and her choices, and who typically doesn’t have the time or experience to put it all together. Geiger’s directional yet classically simple approach to fashions refreshes her senses, revives her spirit. By creating collections of related separates and coordinates exclusively represented in finer specialty shops, GEIGER restores her faith in quality and personal service. By investing in GEIGER clothing she will find being complimented time and time again. The reason – the fabrics, styling and finishing details are always exquisite and unmistakably timeless. Her need to build a wardrobe that fits her professional and social lifestyle and can grow with her is an investment in her image, in herself.  By definition “to invest” means: “to make use of for future benefits or advantages”. GEIGER’s collections offer “Investment Dressing”, pieces that can be mixed and matched within each collection and a wardrobe that can be built upon from season to season. Our customer depends on you, the retailer, to provide her with the direction, and more importantly, the choices she has with GEIGER, the options with which to create her own special sense of self.

 

The “GEIGER” Philosophy

 Our mission is to deliver the highest quality products and services,to insure customer satisfaction and create profit for all involved! At GEIGER, “perfection” is our goal! “An independent fashion style always reveals a certain lifestyle. GEIGER’s style allows freedom of individuality; its exquisite quality imparts confidence, as well as the certainty that this fashion puts the emphasis on the personality of the individual wearing it.”

(Ing. Hansjoerg Geiger)

   

Why GEIGER? What makes GEIGER products so much better than those trying to copy it?

 GEIGER’s story originates in Austria, a country where traditions are valued and where there is only the highest regard for handmade products. It is a story in which the splendor of the European sense of fashion and the appeal of country life blend to create a sophisticated collection of original designs. It begins with GEIGER fabric, a knitted and then felted wool – called “WALK” -  that is created in a process originally innovated by GEIGER. This process – GEIGER’s well kept trade secret – makes its product truly “the original”. Having specialized in manufacturing Walk innovations over the years, GEIGER has developed over 50 different varieties of Walk, which no other company can offer.Each new season a team of designers creates a unique selection of new styles by coordinating this GEIGER fabric with an exclusive array of the finest specialty yarns and fabrics in Europe, creating a rich interplay of texture, color and pattern. It is the intrinsic understanding of thoroughness and detail that sets GEIGER apart. The quality, the workmanship, the originality. The success of GEIGER’s collections is easily measured by the number of inferior imitations currently found on the market. However, they are and will remain simply that, imitations. To quote Stanley Marcus of Neiman Marcus; “Quality comes about as a result of the experience of an expert who has an intimate understanding of the thorough details involved in its achievement.”

 

Geiger Walk Boiled Wool - How to Clean

Caring for GEIGER Walk Boiled Wool Apparel

 

Walk is a specialty textile created from a knit fabric made from the highest-grade pure new wool or wool blends. GEIGER has developed a sophisticated felting process, that is free of harmful chemicals and uses only water and heat, thus ingeniously refining a technique that has been used in the Alpine Region for hundreds of years to turn clothing made from wool into a weather protective and water resistant textile.

Thousands of tiny air pockets are created during the Walk process which are the key to Walk’s unique climate comfort: the temperature inside a piece of clothing made from Walk stays constant – a buffer against heat and cold. At the same time the skin can breathe naturally: a comfort no man-made fiber can offer.

To preserve these innate properties it is best not to dry-clean Walk extensively. Similar to human hair – wool contains natural oils that protect the fiber – harsh chemicals used during dry cleaning destroy this delicate balance and take away from the inherent luster and beauty of this unique material. During the Walk process GEIGER takes great care in protecting these oils. After all, it is this pure and natural material that turns our GEIGER Walk styles into everyone’s favorite items - garments that are so easy to care for.

In order to eliminate odors just air out your GEIGER Walk item in a sheltered spot outside or even hang your garment in a steam-filled bathroom. Within only a few hours the garment will have lost all unpleasant scents and will smell fresh – naturally. Due to the elasticity and form recovery properties of the wool fiber the exposure to humidity will also greatly reduce the effect of wrinkles, making this material almost maintenance free.

Walk directly worn on the skin can be hand-washed as needed in luke warm water using a special wool detergent. It is best to turn the garment inside out, to gently move the item through the water avoiding any rubbing, stretching or wringing of the fabric. Gently squeeze out the water and then roll the garment up in a bath towel to gently remove any excess water. Lay flat to dry in a well-ventilated area. When your GEIGER piece is almost dry gently steam it from the wrong side (iron temperature setting on # 2) using a damp dish towel between the fabric and iron to avoid scorching using a tapping rather than an ironing motion.

Some modern front loading washing machines offer a special “wool cycle”. This cycle gently rocks the material back and forth rather than exposing the garment to a stressful spinning motion, which prevents unwanted felting of the wool. To dry the garment after washing just follow the same instructions listed for hand washing.

We recommend not drying Walk in a dryer, since exposure to motion and heat could cause excess felting of the material. Please refer to instructions listed on the care label of each item before cleaning!

As you see - it takes only a few easy steps to preserve the natural qualities of this high-grade wool fiber - the beginning of a beautiful friendship…

 

 

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