GEIGER free:style
INDIVIDUALITY MEETS AUTHENTICITY
“The new buzz word “Alpine Lifestyle” stands for what GEIGER has been doing for four generations”, Peter Geiger, Vice President of the GEIGER fashion enterprise, says. “GEIGER is celebrating its 101st anniversary this year. Naturally it has always made sense to see our alpine roots as an ideal platform for fashion innovation.”
For its new “free:style” line GEIGER follows this creed without compromise: the combo-system of this collection positions the GEIGER specialties “Walk” and knits in the new context of the globally accepted “street-style”. Trendy colors and the mix of various fashion influences create intriguing new looks.
”Free:style connects two major global fashion trends and brings them to a point: Individuality and Authenticity,” free:style designer, Christian Anton Wenger explains about the collection concept.
Free:style virtuously utilizes the authentic character of the traditional alpine materials as a design element. The result: unique pieces one can combine to create a very individualized look. Sportswear styles mix and match with elegant elements and glamour effects. “This produces an internationally valid style, even people who do not have background knowledge in “Walk” or the alpine life can connect with”, Peter Geiger comments. A style, so easy-going, it fits “Apres-Sport” in the mountains as well as life in the city. Key element that makes this look work is the “feeling of authenticity”.
The profile of the “free:style” line fits a wide variety of high end specialty stores: trend oriented fashion as well as sportswear boutiques.
